Ceroc is a brand name given to a form of Street Hustle and Rock 'n Roll, adapted for dancing to music such as Salsa, Swing and even modern Tango. Since Ceroc has roots in French Rock 'n Roll, we will also refer it to as C'est Rock or Modern Hustle.
The starting steps are simple single rhythm steps which simplifies the process of learning the dance. As dancers become more familiar with the dance and their style, they can vary the rhythm.
While most of the step patterns are based on East Coast and West Coast Swing, Jive, Street Hustle and Salsa, steps can be imported from any dance to fit the music and occasion.
Ceroc is an abbreviation of the French C'est le Roc - It's Rock. James Cronin, A. J. Cronin's grandson, is created with creating Ceroc in London, England, in 1980. Cronin picked up Ceroc while he had been living in France. There, Swing, or Rock 'n Roll, had continued to be popular dances since their introduction by US GIs after the Second World War.
On his return to England, Cronin and his brother started to promote the style of Rock that he had picked up while living in France. Within a couple of years they put together a performance group called Ceroc. in the late 80s James registered Ceroc as a trademark and non-franchisees were compelled to come up with competitive names such as Leroc, Le Jive and Modern Jive.
The teaching and class format of the Ceroc franchises has become highly structured. Even the professed informality has become part of the structure. At beginner and intermediate classes, a few experienced dancers called taxis or taxi drivers are expressly designated to dance with beginners. During the class, taxis are not permitted to dance with other experienced dancers. At Dance with a Stranger events, students must ask someone they have not danced with before. Every 30 or 40 seconds, the teachers calls out "snowball", at which time partners must change and dance with someone new.
Forms and Characteristics of Ceroc / C'est Roc Dance
In one version of Ceroc / C'est Roc dancing, there are four steps starting with a walk and a rock step, there is a characteristic lowering of the body on the first step and a raising of the body on the second step. This is repeated.
Another version is loosely called Dirty Dancing Ceroc where the partners dance in close embrace in moves imported from the Lambada. Dips, drops and aerials are added for flare.
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